Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films
(via the AMC MAP program[citation needed]) and newspapers. NMR, headquartered in New York City and operating primarily from Oldsmar, Florida, is best-known for the Nielsen Ratings, a measurement of television viewership.
The Nielsen TV Ratings have been produced since the 1950s and statistically measure which programs are watched by different segments of the population. The most well known portion is the 'diary'. During the 4 sweeps months of February, May, July and November, Nielsen interviewers in Dunedin, Florida and Radcliff, Kentucky ask homes to participate in filling out a diary of the programs watched in their home for a one week period. Nielsen has ways of measuring American TV viewing other than the diaries. |
TV Listings for the week of February 24, 2008
| | | 1) American Idol | FOX Network | 16.6 Rating | 29.962 Viewers |
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| | | 2) American Idol | FOX Network | 14.3 Rating | 24.752 Viewers |
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| | | 3) Moment of Truth | FOX Network | 8.4 Rating | 14.007 Viewers |
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CBS News magazine with features focusing on people and events in the news and behind the headlines. Correspondents: Ed Bradley, Anderson Cooper, Katie Couric, Steve Kroft, Lara Logan, Scott Pelley, Andy Rooney, Morley.
Contributing Correspondents: Safer, Bob Simon, Lesley Stahl |
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Hosted by Howie Mandel, "Deal or No Deal" is an exhilarating hit game show where contestants play and deal for a top prize of $1 million in a high-energy contest of nerves, instincts and raw intuition. Each night, the game of odds and chance unfolds when a contestant is confronted with 26 sealed briefcases full of varying amounts of cash -- ranging from a measly penny to $1 million. Without knowing the amount in each briefcase, the contestant picks one -- his to keep, if he chooses -- until its unsealing at game's end. |
| | | 4) Lost | ABC Network | 8.1 Rating | 13.757 Viewers |
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| | | 7) Extreme Makeover:Home Ed. | ABC Network | 7.8 Rating | 13.493 Viewers |
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Emmy Award-nominated TWO AND A HALF MEN is a comedy about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the lives of two brothers, one brother's son, and the many women who surround them. |
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Hosted by Howie Mandel, "Deal or No Deal" is an exhilarating hit game show where contestants play and deal for a top prize of $1 million in a high-energy contest of nerves, instincts and raw intuition. Each night, the game of odds and chance unfolds when a contestant is confronted with 26 sealed briefcases full of varying amounts of cash -- ranging from a measly penny to $1 million. Without knowing the amount in each briefcase, the contestant picks one -- his to keep, if he chooses -- until its unsealing at game's end. |
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| | 10) NCIS | CBS Network | 7.5 Rating | 11.376 Viewers |
NCIS (Naval Criminal Investigative Service) is more than just an action drama. With liberal doses of humor, it's a show that focuses on the sometimes complex and always amusing dynamics of a team forced to work together in high-stress situations. NCIS Special Agent Leroy Jethro Gibbs, a former Marine gunnery sergeant, whose skills as an investigator are unmatched, formerly led this troupe of colorful personalities. Gibbs, a man of few words, only needs a look to explain it all. |
| | | 10) Survivor: Micronesia | CBS Network | 7.5 Rating | 13.178 Viewers |
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Rank is based on U.S. Household Rating % from Nielsen Media Research's National People Meter Sample
A household Rating is the estimate of the size of a television audience relative to the total universe, expressed as a percentage.
There are an estimted 110.2 million television households in the U.S. A single national household ratings point represents 1%,or 1,102.000 households.
Viewers are measured in millions; includes all persons ove the age of two.
Portions of this page courtesy of Nielsen Media Research, ABC, CBS, NBC, and FOX.
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