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Edtv   1999         PG-13, 122 min. Genre: Comedy Director: Ron Howard   Cast: Matthew McConaughey, Jenna Elfman, Ellen DeGeneres, Woody Harrelson, Martin Landau, Sally Kirkland, Rob Reiner, Dennis Hopper, Elizabeth Hurley, Clint Howard   An up-and-coming producer, Cynthia (Ellen De Generes), develops an idea to increase the ratings of her San Francisco cable station, True TV. The plan is to follow and film one person for 24 hours every day of every week. An underachieving video store clerk, Ed Pekurny (Matthew McConaughey), is chosen as the new star of this unique virtual-reality show. As we meet his not-so-average family, it becomes increasingly clear how the media is able to distort the truth and how people get trapped in the celebrity thing.